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Hi Reader 'Tis a season of online trainings! As I mentioned in a previous update, I'm bullish on webinars. Sure, they're everywhere—but, it's content that's hard to "fake" with AI, so I think it offers a chance to close the trust gap with leads quickly. I have lots of learnings to share today and in the coming weeks. Stay tuned... —marketing notes for next time— A few weeks ago I taught The Lead Playbook: From Website to Lead Machine masterclass. I previously gave a version of this training...
Hi Reader I'm writing this from 30,000 feet today... and friends, I have a particular flying routine that Krista has previously described using words like "inflexible," "high-maintenance,"... and "travel snob." I used believe that she just didn't understand the beautiful subtleties of an efficient traveler. Today, I learned that, maybe, she has a point. When the TSA agent asked me to take my computer out of my bag, I kindly told her I didn't have to. Y'all—I didn't even look at my ticket to...
Hi Reader, The two main culprits that limit my productivity: Overcomplicating. Mentioned that in last week's email. Additive Bias. A bias toward adding things rather than subtracting things. Additive bias is a bit of a silent killer because it feels easier to add one more thing than exercise the mental rigor to decide what to cut. That is, until you find yourself in the fetal position on the closet floor, lights off, questioning every decision of your life up 'til that moment. I mean, *I've*...